Tales of the Cocktail 2026

A family-friendly trade show experience created with industry families in mind

A family of four playing Monopoly on a coffee table in a living room.

This July, Time and a Half is building a dedicated home for service industry families during Tales of the Cocktail week - the most important week in the cocktail calendar. For the first time ever, parents can show up for their careers without leaving their families behind.

Our Process

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    The House

    A residential home base where working industry families can stay together for the week.

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    The Childcare

    Licensed, vetted childcare through NOLA Babysitters’ Club running parallel to the Tales programming

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    Bar Seeds Camp

    Four days of kids’ programming - art, craft exploration, and the Bar Seeds Lemonade Stand

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    The Gathering

    A drop-in social for service industry families. No agenda. Just belonging.

For brands & partners

Family of four enjoying pizza and drinks at a restaurant table, raising glasses for a toast, night setting with warm lighting.

Time and a Half is seeking founding sponsors for our Tales of the Cocktail 2026 pilot activation.

Four sponsorship tiers from $500 to $15,000. Direct, meaningful access to an influential audience of service industry parents during the most visible week in the cocktail world. We are writing a genuine community story. Will you join us?

Partner With Us