Our Mission
Time and a Half is built from inside the industry. We are emerging with a solution, a response, and a path forward to create tangible change for hospitality families everywhere.
One city at a time.
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Time and a Half is a home for parents in the service industry. We are fostering a community of belonging, removing barriers, and creating space for the people behind the bar, on the floor, and in the kitchen to be seen, heard, and supported as the parents and caregivers they are. Because the industry runs on the labor of people whose families deserve to be part of the conversation — not a footnote.
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We believe a fair service industry is one where the people who build it can sustain their families within it. That means childcare that works during the hours we actually work, professional development that doesn't require choosing between a trade show and your kids and a community that sees the whole person — the bartender and the parent, the line cook and the caregiver.
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Time and a Half is launching in 2026 with a pilot activation during Tales of the Cocktail. We are building the proof of concept that a more generous industry is possible. And then we are taking it everywhere you need it to be.
Meet the
Founder
“I didn’t set out to build a nonprofit. I set out to figure out how to be in two places at once.”
I am a New Orleans hospitality professional, bartender, Turning Tables alumna, creative, and, most importantly, I am a momma to two boys - Saint and Sol. Together with my husband, Cale Brown, I am the Creative Director of Junglebird Creative Agency and of Junglebird 504, a pop-up bar concept that prides itself on being a “bar with no walls.”
This city and industry are not just what I do, it is who I am. I grew up in third spaces like these. I built my community here. I found my voice and some of the most meaningful relationships of my life behind the bar. The service industry gave me a life I am deeply proud of and I have never wanted to be anywhere else.
Which is exactly why I started paying attention to what it costs to stay.
For over a year, my husband and I ran our family on a schedule that looked nothing like anyone else’s. I bartended mornings - 9am to 3pm - so that he could work nights managing one of the biggest beverage programs in the city. He’d pick up our kids from school and pass them off to me at the door, just to head back out to work by 4 or 5pm. We were ships in the night. Not because we wanted to be, but because that was the only math that worked. The only way we could make sense of it all.
We made it work. We always do. That’s what parents are built for. But I kept thinking about all the families doing the same quiet math with no one to help them balance the equation. Talented bartenders. Dedicated cooks. Floor managers who love this work as much as I do. Parents who wanted to show up fully - for their careers and for their kids - and found there was no infrastructure to support both.
No childcare during the hours we actually work. No seat at the table at conferences that could change the trajectory of a career. No space that said: you can bring your whole self here. And sometimes, your whole self includes your littles.
That is what Time and a Half is about. We’re building more room inside of the industry we love for the fullness of ourselves and our families. Room for the parent who needs to bring their kid to the trade show. Room for the family that can’t make the conference because nobody is watching the kids. Room to grow in this industry without having to choose between the craft and the family that makes it all worth it.
This industry has given so many of us everything. Time and a Half is out way of giving something back - to the community that raised us, and to the generation growing up in it.
This is what I wish had existed when we were passing our kids off at the door.